BBC Olympic Campaign Gets A Banana

[youtube=http://www.youtube.com/watch?v=Yr5ZWYRaAyw]

Here is an astute piece of sporting design for the BBC's road to China, Olympic campaign. Damon Albarn and Jamie Hewlett from the Gorillaz step up to the plate and deliver something people want to watch. Entertaining sport. I like it a lot. I especially enjoy the culture, trashy & otherwise, that they tap into. Apparently you don't need an athlete to sell athletics.

via Drawn