Lateral Thunking

 Lateral

Sometimes I despair of social networking sites. They have a promise of interesting connections and influences and then fall a bit short of the dream. Much like any kind of technology I guess. I'm thinking that Virb is not going to live up to it's designer promise. The pages dedicated to Art, Photography and other creative output have not arrived, despite months of promises. I'm sure they're busy and music is the easiest way into this business, but c'mon! Most of the people I chat with on the site are designers of some sort and how awesome would a chart of top illustrators on Virb be? Anyways, every now and then I'm surprised by someone that wants to be friendly and what they're attached to.

The other day a guy called Franks contacts me on Virb. And it turns out he is the Head of Design (and a damn good drawer) at a company called Lateral, based in London. They're an interactive type of agency who've done boat loads of work on Nintendo DS and Levis. While their portfolio is impressive, it's their website that caught my attention. It's a damn clever piece of information design. Slick, simple and fast. The expandable blocks provide excellent bite size pieces of information and the colour work is fun and intuitive. I think it's built in Ajax.

It's a lesson in how a single page can be an entire information architecture.

Lateral