I'm on the e-mail blast list of Agent Provocateur, not only because I like women in lingerie but because their web experiences are typically awesome. They partner with some great talent to bring a sense of humour and sophistication to frilly bits covering pink bits. Their latest endeavour, Lessons in Lingerie starring Maggie Gyllenhaal, Mindy and Tullulah is no exception. It's just fun.
And while Maggie and the girls look amazing trussed up in their silks, it's the illustration that links all the photos together that makes it great.
I can direct some kudos at the branding company behind the AP campaigns, Large. Based in London and Copenhagen they add quite of lot to fill out their clients curves (sales and sexiness). Their rhetoric is not especially ground breaking but the work is beautiful and effective. Which is usually more than enough.
Anyway, back to the AP site. They've tried to expand the experience by putting Mindy on Myspace and Facebook (we're BFBFF) and do-it-yourself book covers that you can share on Flickr. All of which seem to have had an unfortunately luke warm start (I'm not sure about Myspace because I can't find Mindy by searching. Myspace has the worst search on earth!) They also use the drip feed method of quality content fed to you over time. There will be more adventures released over time. If any brand should understand teasing it's this one. In the name of fun and commerce, go visit.
ps. The full credits are in the Comments. Thanks to Large for supplying the names I was missing.