You Need To Hear This is an integrated global campaign for Philips Sound. It's aimed at teenagers who are the biggest buyers of headphones. Philips mission is to play a relevant role in the music industry and deliver cutting edge music to teens in ways they've never heard before.
It's a campaign that we've had a lot of fun creating (and for me, Creative Directing) and there are a lot of elements below:
Integrated Campaign Film • Music Video Game • Audio Tables • Pop Up Store • MusicMap App
You Need To Hear This | Integrated Campaign
You Need To Hear This | Music Video Game
• Click here to watch the Game Trailer.
• Click here to watch the Official Music Video version that ran on Vevo and MTV.
• FWA Site of the Day
You Need To Hear This | Audio Tables
You Need To Hear This | Pop Up Store
You Need To Hear This | MusicMap
We created a music discovery app for mobile called MusicMap that uses a unique map interface to find the music around you, and around the world.
• Download the app for iPhone 5 here, it's free. (Android version coming soon I hope)
Awards:
One Show Merit - Experiential (Audio Tables)