You Need To Hear This is an integrated global campaign for Philips Sound. It's aimed at teenagers who are the biggest buyers of headphones. Philips mission is to play a relevant role in the music industry and deliver cutting edge music to teens in ways they've never heard before.
It's a campaign that we've had a lot of fun creating (and for me, Creative Directing) and there are a lot of elements below:
Integrated Campaign Film • Music Video Game • Audio Tables • Pop Up Store • MusicMap App
You Need To Hear This | Integrated Campaign
You Need To Hear This | Music Video Game
You Need To Hear This | Audio Tables
You Need To Hear This | Pop Up Store
One Show Merit - Experiential (Audio Tables)