what3words has been integrated into emergency services across the UK.Read More
Every now and then there's a brand project that can't be distilled down to one film. Rather, it's a tidal wave of work created by a multitude of people you'll never meet who follow your direction. That's a global brand campaign in my book.
Wall’s ice cream, you may be surprised to learn, is the biggest brand at Unilever. It’s a collection of over 200 hundred ice creams eaten by every culture you can think of that needed one unifying campaign.
As Global Creative Director I worked with a very clever team that inherited a rather imaginatively named “Talking Ice Creams” poster campaign and turned it into a global brand experience.
I was involved in the strategising, concepting, designing and rolling out of almost every touchpoint of the Wall’s brand: from a new Brand Bible and product photography, to fridge displays in Rome, street activations in Sao Paulo, the Swirl stores in Germany, the Euro 2016 social posts for Austria, digital posters in the UK, animated product films for South East Asia, etc. I poked at everything. Several times, in some cases; and there's strong sales growth (July 2016) to show it's working, and more will come I'm sure.
In 2015/2016 over 600 pieces of copy were created that were trying to make people happier, so despite the complexity of the project Wall’s was always full of laughs. What more could you ask for?
Role: Global Creative Director
Credits: Too many to mention
You Need To Hear This is an integrated global campaign for Philips Sound. It's aimed at teenagers who are the biggest buyers of headphones. Philips mission is to play a relevant role in the music industry and deliver cutting edge music to teens in ways they've never heard before.
It's a campaign that we've had a lot of fun creating (and for me, Creative Directing) and there are a lot of elements below:
Integrated Campaign Film • Music Video Game • Audio Tables • Pop Up Store • MusicMap App
You Need To Hear This | Integrated Campaign
You Need To Hear This | Music Video Game
You Need To Hear This | Audio Tables
You Need To Hear This | Pop Up Store
One Show Merit - Experiential (Audio Tables)
This digital campaign for Dove lets Facebook users displace adverts that prey on their insecurities and make them feel bad about themselves. This is the first application that plugs into the Facebook Ad Auction API to outbid negative advertisers for the keywords they typically use to target women. It's now run in Australia, the UK, Brazil and 17 other countries and displaced 3.3 Billion negative ads. It was created in-house at Ogilvy London.
Silver Cyber Lion
Bronze Cyber Lion
Silver PR Lion
Paul Arden Award for Innovation
Silver in Beauty
Jay Chiat Awards for Strategic Excellence
Gold in Social Media
Silver in For-Good
Silver in Creative Technology
Bronze in Brand Experience
London International Awards
Gold in The New
Silver in Social Media
Silver in Digital Apps
Silver in Digital Advertising
Gold in Beauty
Silver in Social Networks
Silver in Online Ads
Silver in Integrated
In Book - Digital Advertising
In Book - Use of Social Media
In Book - Digital Direct Response
Gold in Engagement
Gold in Direct
One Show Interactive
Gold Pencil in Social Media
2 x Gold
Silver in Direct - Best Innovation
WPP'd Cream 2013
Gold in Best Creative Solution or Innovation
Gold in Best Use of Technology
Gold in Best use of Data in a Digital Campaign
Gold in Best Online Display Advertising
Silver in Best use of Social Media for Brand Building
Silver in FMCG