Digital

Expedia Travel Your Tweet

If you've ever thought that Twitter was full of boring tweets, this is how you make them interesting. This campaign was done in-house and was surprisingly complicated to execute. The team did an awesome job.

Role: Creative Director. 

Awards:
Cannes
  2 x Bronze Lions in Media
  1 x Bronze Lion in Branded Content
One Show Merit - Best Use of a Social Network
Creative Circle Silver
Clio Silver
2 x DMA Gold
Eurobest Silver & Bronze

Amnesty International

Amnesty International work with Ogilvy & Mather London to manage their global strategy and this piece of creative work is a beautiful reminder of the good Amnesty achieves in their three main efforts: Women's Sexual Rights, Arms Trade & Wrongful Imprisonment. The candles have a lovely physicality that you can see in this film from D&AD.

Role: Creative Director

Awards:
Cannes Product Design Lion
Clio Silver
D&AD Graphite Pencil in Direct

Philips You Need To Hear This

You Need To Hear This is an integrated global campaign for Philips Sound. It's aimed at teenagers who are the biggest buyers of headphones. Philips mission is to play a relevant role in the music industry and deliver cutting edge music to teens in ways they've never heard before.

It's a campaign that we've had a lot of fun creating (and for me, Creative Directing) and there are a lot of elements below: 
Integrated Campaign Film • Music Video Game • Audio Tables • Pop Up Store • MusicMap App 

You Need To Hear This | Integrated Campaign


You Need To Hear This | Music Video Game

• Click here to watch the Game Trailer.
• Click here to watch the Official Music Video version that ran on Vevo and MTV.
FWA Site of the Day


You Need To Hear This | Audio Tables


You Need To Hear This | Pop Up Store


You Need To Hear This | MusicMap

We created a music discovery app for mobile called MusicMap that uses a unique map interface to find the music around you, and around the world. 
• Download the app for iPhone 5 here, it's free. (Android version coming soon I hope)


Awards:
One Show Merit - Experiential (Audio Tables)

Dove Ad Makeover

This digital campaign for Dove lets Facebook users displace adverts that prey on their insecurities and make them feel bad about themselves. This is the first application that plugs into the Facebook Ad Auction API to outbid negative advertisers for the keywords they typically use to target women. It's now run in Australia, the UK, Brazil and 17 other countries and displaced 3.3 Billion negative ads. It was created in-house at Ogilvy London.

Awards:
Cannes
 Silver Cyber Lion
 Bronze Cyber Lion
 Silver PR Lion 
Campaign BIG
 Paul Arden Award for Innovation
 Silver in Beauty 
Jay Chiat Awards for Strategic Excellence
 Gold in Social Media
 Silver in For-Good
 Silver in Creative Technology
 Bronze in Brand Experience 
London International Awards
 Gold in The New
 Silver in Social Media
 Silver in Digital Apps
 Silver in Digital Advertising 
Epica Awards
 Gold in Beauty
 Silver in Social Networks
 Silver in Online Ads
 Silver in Integrated 
D&AD
 In Book - Digital Advertising
 In Book - Use of Social Media
 In Book - Digital Direct Response
Clios
 Gold in Engagement
 Gold in Direct
One Show Interactive
 Gold Pencil in Social Media 
PIAF Awards
 2 x Gold 
Creative Circle
 Silver in Direct - Best Innovation
Communication Arts

WPP'd Cream 2013
APG Awards
 Silver
DMAs
 Gold in Best Creative Solution or Innovation
 Gold in Best Use of Technology
 Gold in Best use of Data in a Digital Campaign
 Gold in Best Online Display Advertising
 Silver in Best use of Social Media for Brand Building
 Silver in FMCG