This Castle Lager commercial was created for SAB MIller as part of a major brand strategy shift campaign. Castle Lager was attempting to move from a predominantly white market beer to appeal to a younger, black market. While 90 second and 120 second commercials are rare everywhere, these did run at those lengths. They were written by Alison Hingle.
We shot in Soweto, Lisbon, Istanbul, Rome and Amsterdam.
Awards: Clio Bronze, Loerie Bronze