TURN MUTE ON
The history of film is full of evolution. Over a century of technologies and techniques have built on one another to always improve our viewing experience. It started with moving pictures, followed by music and voices, then colour, panavision, surround sound, home cinema, imax, 4K digital and most recently immersive 3D.
In all the excitement you may not have noticed that Silicon Valley have ushered in the next revolution in film that is now served about 8 billion times a day.
These films are small, low resolution and square. While these Facebook films have audio it’s mostly unnecessary since 85% of videos on Facebook are watched without sound.
Welcome to the Mobile Age of Silent Movies. Read More
I thought I'd share a rather long-winded e-mail reply I sent to a young person who's quite good at making things like film and is interested in getting into the ad industry but doesn't know where to start. If you resemble this person you may find this useful.
I think it’ll help if you know how I got into the industry. It may give a hint at the journey you could start.
At the age of 15 I decided I was going to be a comic book artist. When I finished high school at 17 I sat down and created a graphic novel with a friend of mine. The longest comic I had made before this was 8 pages. This was 108 pages. I learned a lot and I also created characters for other projects that I shopped around at small educational comic book studios (this was South Africa in the 90’s so this was the only kind of professional work you could do in this field).
It then dawned on me that I didn’t know very much about anything. Read More