Award Show Satire - The Two Show

Here is another Award Show satire: The Two Show, which gives first rate recognition to second rate ads. Here's a bit from their press release which flighted in Strategy Magazine - January Issue:

All too often, ad agencies submit their finest work to award shows, receiving a curt letter of rejection in place of accolades. While the very best ads obviously deserve recognition, do the close-but-no-cigar ads deserve to be discounted entirely? The creators of the Two Show say “no”.

According to Ivan Pols, “Plenty of award shows raise the bar. What we need is a show that lowers it.”

The Two Show was created to reward hard-working advertisers who did their very best under trying circumstances, and partially succeeded. In fact, only the Twoonies take into account the excuses that resulted in a so-so ad.

Eligible excuses range widely, from “only a C level creative team was available” and “the art director wants to be a director director so he insisted on ruining the spot himself” to “the account supervisor refused to sleep with the research moderator” and “English wasn’t the client’s first, second or third language.”

Next year, the Two Show will expand to include a special category for reasonably good ads that didn’t run because quantitative research determined the branding to be weak.

The Two Show is now accepting 2007 online submissions at www.thetwoshow.com and Twoonies will be awarded sometime in 2008.

Enter your poor excuse and piece of work at The Two Show.
There's also a gallery of losers starting here.


Disclaimer: I'm a co-author on this joke.